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Paper Information

Journal:   INTERNATIONAL JOURNAL OF INDUSTRIAL ENGINEERING AND PRODUCTION MANAGEMENT (IJIE) (INTERNATIONAL JOURNAL OF ENGINEERING SCIENCE) (PERSIAN)   2008 , Volume 19 , Number 10-2 (SUPPLEMENT MECHANIC ENGINEERING AND ARCHITECTURE); Page(s) 129 To 137.
 
Paper: 

THE BRAND AND PRODUCT: THE INTERACTION BETWEEN REALITY AND SUBJECTIVE CONCEPTS

 
 
Author(s):  SAFAR DEZPHOLI M.*
 
* DEPARTMENT OF ARCHITECT, IRAN UNIVERSITY OF SCIENCE AND TECHNOLOGY, TEHRAN, IRAN
 
Abstract: 

In this article brand generation and its effects on products were assessed. Some kinds of view used for about subject. Brand has an important role for describing of identity, property, differences, and priority. Also under this condition, brand plays a role as a complement for products attributes. Brand is able to affect on products and users, besides usability and reliability of products will be affected by brand, and also it creates a logical and rational among, consumer, product and manufacturing sectors. Mass production and marketing evolution makes some degrees of values and capabilities for products, therefore if someone wants to use of the mentioned abilities should know brands' values.

 
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