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Paper Information

Journal:   DANESHVAR RAFTAR   JUNE-JULY 2007 , Volume 14 , Number 23 (SPECIAL EDITION ON MANAGMENT 8); Page(s) 109 To 118.
 
Paper: 

A SURVEY FOR IDENTIFICATION OF MAJOR FACTORS INFLUENCING CUSTOMERS ATTITUDE TOWARD MACHINE MADE CARPET BRANDS

 
 
Author(s):  RANJBARAN B., JAMSHIDIAN M., DEHGHAN Z.
 
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Abstract: 

Understanding consumer’s behavior has been at the center of marketer's attention for prediction and influencing consumer’s behavior. In consumer behavior studies a factor that forms the consumer behavior is she his attitude. Attitude is expression of internal feelings that reflect agreeable or disagreeable idea someone toward something. In this research factors influencing buyer’s attitude toward different brands of machine made carpet in city of Isfahan has been studied. The research hypotheses formed based on existence of relation between different attributes and buyers attitude score. Statistical samples of 236 buyers from different stores of machine made carpet in the city of Isfahan were random selected. The results indicated that advertising, perceived quality; price, brand equity, and beauty of machine made carpet have a relation with buyer’s attitude toward machine made carpet in the city of Isfahan. Also, there was a significant difference between buyer’s attitude with regard to their gender and education. Perceived quality and brand equity of machine made carpet were identified as the most important factors influencing buyer’s attitude toward machine made carpet in city Isfahan.

 
Keyword(s): CONSUMER, ATTITUDE, MACHINE MADE CARPET CONSUMER BEHAVIOR, BRAND
 
 
References: 
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Click to Cite.
APA: Copy

RANJBARAN, B., & JAMSHIDIAN, M., & DEHGHAN, Z. (2007). A SURVEY FOR IDENTIFICATION OF MAJOR FACTORS INFLUENCING CUSTOMERS ATTITUDE TOWARD MACHINE MADE CARPET BRANDS. DANESHVAR RAFTAR, 14(23 (SPECIAL EDITION ON MANAGMENT 8)), 109-118. https://www.sid.ir/en/journal/ViewPaper.aspx?id=273619



Vancouver: Copy

RANJBARAN B., JAMSHIDIAN M., DEHGHAN Z.. A SURVEY FOR IDENTIFICATION OF MAJOR FACTORS INFLUENCING CUSTOMERS ATTITUDE TOWARD MACHINE MADE CARPET BRANDS. DANESHVAR RAFTAR. 2007 [cited 2021May11];14(23 (SPECIAL EDITION ON MANAGMENT 8)):109-118. Available from: https://www.sid.ir/en/journal/ViewPaper.aspx?id=273619



IEEE: Copy

RANJBARAN, B., JAMSHIDIAN, M., DEHGHAN, Z., 2007. A SURVEY FOR IDENTIFICATION OF MAJOR FACTORS INFLUENCING CUSTOMERS ATTITUDE TOWARD MACHINE MADE CARPET BRANDS. DANESHVAR RAFTAR, [online] 14(23 (SPECIAL EDITION ON MANAGMENT 8)), pp.109-118. Available: https://www.sid.ir/en/journal/ViewPaper.aspx?id=273619.



 
 
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