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Paper Information

Journal:   DANESHVAR RAFTAR   DECEMBER 2005-JANUARY 2006 , Volume 12 , Number 14 (SPECIAL EDITION ON MANAGMENT 5); Page(s) 1 To 20.
 
Paper: 

DESIGNING AND DEFINING AN ORGANIZATIONAL COMMUNICATION MODEL IN ENTREPRENEURSHIP PROCESS (FOCUS ON DISTRIBUTION INDUSTRY)

 
 
Author(s):  FARHANGI A.A., SAFARZADEH H.
 
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Abstract: 

Organizational communication constituents play an important role in development of entrepreneurship. If the constituents along with the process of generation, implementation and exploitation of new ideas are defined in a correct way they can be effective in betterment, facilitation, and quickening of the consequences related to the organization entrepreneurship goals. Therefore offering a pattern for explaining the role of the constituents of organizational communication (Including communication style, channel, direction and content), in the process of entrepreneurship in national distribution companies has been the main aim of the present research. The conceptual research model was approved by descriptive research methods of correlation and statistical tests, qui square, factor analysis, principal component analysis, kolmogorov–smirnov test, structural equation. The offered method is the model that has paid attention to the role of organizational communication constituents concerning entrepreneurship.

 
Keyword(s): COMMUNICATION STYLE, DIRECTION OF COMMUNICATION, CONTENT OF COMMUNICATION, GENERATION OF IDEA, IMPLEMENTATION AND EXPLOITATION OF IDEA
 
References: 
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