Our cities experienced identity crises due to the ignorance of the native urbanism and it becomes worse by the course of time. In urbanism, urban symbol or urban element are important structures in architecture and design which are conceptualized inside the city in the sphere of convectional experience among the citizens; so that sometimes are more manifested that the city itself. Because they indicate identity, prestige and the assets of a city by the structures and play important role in the reading of people about city and their living environment. In this study a field research was conducted to collect that data via questionnaire completion and provide a general reading of the place. Also the research exploited secondary sources to develop conceptual context of the subject. The results revealed urban symbols are the main elements of urban identity which Gonbad kavoos tower is the central focal of the city. At present there is not any new effort to create new element as symbol of the city and it seems that even the only tower of the city has not been introduced to national and international market as the tallest brick tower of the world.