Paper Information

Journal:   JOURNAL OF BUSINESS MANAGEMENT PERSPECTIVE (MANAGEMENT PERSPECTIVE)   SUMMER 2011 , Volume 10 , Number 6 (39); Page(s) 141 To 164.
 
Paper: 

A META METHOD OF PAST RESEARCHES ABOUT EFFECTIVE FACTORS ON SATISFACTION CUSTOMER FIELD: DOCUMENTARY ANALYSIS OF MASTER AND PHDS' THESIS IN PUBLIC UNIVERSITIES OF TEHRAN

 
 
Author(s):  MOHAMMAD NEJAD SHOURKAEI MOJTABA*, JASHNI ARANI MOJTABA, YAZDANI HAMID REZA
 
* FACULTY OF MANAGEMENT, UNIVERSITY OF TEHRAN
 
Abstract: 

Management researches are faced with numerous challenges so that effectiveness of its researches has been affected in regard to considering or not considering these challenges. One of the important challenges is the methodology challenge of doing management researches. According to the management experts in Iran, one of the defects of master and PhD thesis is the weakness of the methodology. Meanwhile one of the current subjects in the field of marketing management researches is customer satisfaction. According to this purpose, by using Meta method methodology, researches methodologies have been criticized in the terms of effective factors on customer satisfaction in some of public universities of Tehran. The data collection tool in this paper was checklist and population includes 35 masters and PhDs' thesis. The results have shown that investigated thesis had basic and main problems especially in terms of sampling considerations, mentioning data collecting instrument and methodology themselves.

 
Keyword(s): THESIS, META-ANALYSIS, META METHOD, CUSTOMER SATISFACTION, EFFECTIVE FACTORS ON CUSTOMER SATISFACTION
 
References: 
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