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Paper Information

Journal:   NEW MARKETING RESEARCH JOURNAL   FALL 2011-WINTER 2012 , Volume 1 , Number 3; Page(s) 129 To 144.
 
Paper: 

EXPLAINING THE RELATIONSHIP BETWEEN POSITIVE BEHAVIORAL OUTCOMES OF EMPLOYEES AND CUSTOMERS OF SELECTED BANKS

 
 
Author(s):  SEYED JAVADAIN SEYED REZA, BARARI MOJTABA*, ALAHYARI ASHKAN
 
* FACULTY OF MANAGEMENT, UNIVERSITY OF TEHRAN
 
Abstract: 

In this study, the advantage of long term relationship between employee and customer and its influence on positive behavioral outcomes for organization have been investigated. This study is a descriptive study which has been conducted through a survey. The research population includes 405 customers of four banks of Melli, Mellat, Saderat and Parsian. After data collection, the data has been analyzed using Structural Equations Modeling and Lisrel software. The findings indicate that confidence, social benefits and respect benefits have positive and significant influence on relationship quality, while special treatment benefits has not a significant influence on relationship quality. Also, relationship quality has had a positive and significant influence on word of mouth communication. The research findings have been analyzed in each bank.

 
Keyword(s): RELATIONAL BENEFITS, RELATIONSHIP QUALITY, WORD OF MOUTH, BANK INDUSTRY
 
 
References: 
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Click to Cite.
APA: Copy

SEYED JAVADAIN, S., & BARARI, M., & ALAHYARI, A. (2012). EXPLAINING THE RELATIONSHIP BETWEEN POSITIVE BEHAVIORAL OUTCOMES OF EMPLOYEES AND CUSTOMERS OF SELECTED BANKS. NEW MARKETING RESEARCH JOURNAL, 1(3), 129-144. https://www.sid.ir/en/journal/ViewPaper.aspx?id=270911



Vancouver: Copy

SEYED JAVADAIN SEYED REZA, BARARI MOJTABA, ALAHYARI ASHKAN. EXPLAINING THE RELATIONSHIP BETWEEN POSITIVE BEHAVIORAL OUTCOMES OF EMPLOYEES AND CUSTOMERS OF SELECTED BANKS. NEW MARKETING RESEARCH JOURNAL. 2012 [cited 2021May14];1(3):129-144. Available from: https://www.sid.ir/en/journal/ViewPaper.aspx?id=270911



IEEE: Copy

SEYED JAVADAIN, S., BARARI, M., ALAHYARI, A., 2012. EXPLAINING THE RELATIONSHIP BETWEEN POSITIVE BEHAVIORAL OUTCOMES OF EMPLOYEES AND CUSTOMERS OF SELECTED BANKS. NEW MARKETING RESEARCH JOURNAL, [online] 1(3), pp.129-144. Available: https://www.sid.ir/en/journal/ViewPaper.aspx?id=270911.



 
 
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