Paper Information

Journal:   ROSHD-E-FANAVARI   WINTER 2010 , Volume 6 , Number 21; Page(s) 11 To 18.
 
Paper:  ROLE OF ORGANIZATIONAL INNOVATION IN IMPLEMENTING E-BUSINESS IN PARENT COMPANIES IN AUTOMOBILE INDUSTRY (CASE STUDY: IRAN KHODRO COMPANY)
 
Author(s):  SHAFIEI NIKABADI M.*, JALILI BOLHASANI A., KHATAMI FIROUZABADI A.
 
* 
 
Abstract: 

Today, while everything is changing so fast and the competitors are always trying to increase their market share through competitive advantages, noticing the aspects of innovations is a way to increase the competitive advantages in this dynamic commercial environment. Appearance of the Internet and other different information technologies has changed the business models for gaining the competitive advantages, and electronic-based businesses have turned into a vital tool to relate the companies to customers and market forces sustainably. Parent companies can be separated from other companies because of their special characteristics in the business models.
In this research, different dimensions of innovation are recognized and categorized in 4 main factors: 1) development of information technologies' tools, 2) degree of competitive prices, 3) centralization degree in industry (market share) and 4) centralization and the degree of flexibility in duties. These different dimensions of innovation are surveyed in Iran Khodro and Saipa (two parent companies in Iran). To evaluate the e-business models, these factors were applied to find out the importance of the factors in the automobile industry. The result of research showed that only centralization and flexibility in duties have not obtained the key role in implementing e-business in Parent Companies in car-producing industries. Finally, the important factors have been evaluated in Iran-Khodro Parent Company to show how well the company can succeed in implementing e-business.

 
Keyword(s): INNOVATION, PARENT COMPANY, ELECTRONIC BUSINESS
 
References: 
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