Paper Information

Journal:   JOURNAL OF INDUSTRIAL MANAGEMENT   SPRING 2010 , Volume 5 , Number 11; Page(s) 36 To 52.
 
Paper: 

PROMOTING QUALITY IN CANDY AND CHOCOLATE INDUSTRY USING QFD AND AHP

 
 
Author(s):  JAFARNEJAD AHMAD, MOMENI MANSOOR, ABDAALI MEHDI HASAN*
 
* TEHRAN UNIVERSITY
 
Abstract: 
Quality Function Deployment (QFD) is one of modern methods of quality engineering. QFD includes market study, finding customers, customers' needs identification, and then considering their needs in all stages of design and production. Analytic Hierarchy Process (AHP) method, like what carries out in human mind, deals with analysis of the subjects. This method enables the decision makers to determine the simultaneous impacts and counter effects of many of complicate and ambiguous situations. This procedure helps decision-makers to arrange the priorities according to their aims, knowledge, and experience, in way that consider their emotions and judgments directly. The aim of this research is to improve the quality of products in candy and chocolate industry through utilizing Quality Function Deployment (QFD). For this reason after collecting the demands of target customers, through utilizing experts' viewpoints, the technical and engineering necessities related to any of the customers' demands were identified. By using Analytic Hierarchy Process (AHP), the customers' demands have also been prioritized based on their importance.
 
Keyword(s): QUALITY FUNCTION DEPLOYMENT (QFD), ANALYTIC HIERARCHY PROCESS (AHP), CANDY AND CHOCOLATE INDUSTRY
 
References: 
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