Paper Information

Journal:   STRATEGIC MANAGEMENT THOUGHT (MANAGEMENT THOUGHT)   FALL 2009-WINTER 2010 , Volume 3 , Number 2 (6); Page(s) 149 To 165.
 
Paper: 

EXAMINING THE EFFECTS OF BRAND DIMENSIONS ON CUSTOMER REPURCHASE INTENTION IN REFAH RETAIL STORE IN TEHRAN

 
 
Author(s):  SAMADI M., HAJIPOUR BAHMAN, DEHGHAN MEYSAM
 
* 
 
Abstract: 

This survey seeks examining the effects of brand dimensions on repurchase intention in service sectors. Service branding is becoming a critical issue for both marketing researchers and experts and empirical research in this context is increasing. This study tests a model in the context of service brand. The research group (population) includes all customers of Refah retail store in Tehran. By the use of clustering sampling method, 275 customers have been selected as the research sample. We used Lisrel software for testing model. The results indicate that brand evidence (e.g., core service, employee service, brand name, services cape, price/ value for money, self-image congruence and feelings), along with advertising and promotion, significantly influence consumer satisfaction, attitude and behavioral intentions towards the chosen service brand.

 
Keyword(s): SERVICE, BRAND, BRAND DIMENSION, BRAND ATTITUDE, REPURCHASE INTENTION
 
References: 
  • ندارد
 
  Persian Abstract Yearly Visit 68
 
Latest on Blog
Enter SID Blog