Paper Information

Journal:   PAZHOUHESH-NAMEYE TARBIATI   WINTER 2010 , Volume 5 , Number 21; Page(s) 99 To 118.
 
Paper: 

THE STUDY OF THE APPLICATION OF SWOT PLAN IN THE PERFORMANCE THE MANAGERS

 
 
Author(s):  SALEHI MOHAMMAD, GHORBANI AHANGAR KALAEI A.A.
 
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Abstract: 

It is crucial that modern organizations have a strategic plan through which it would be possible to achieve a dramatic change in the organizations. Therefore, it is required that every organization or institution make use of SWOT plan to understand imminent threats, opportunities, strengths and weaknesses to promote its applicability. In this paper, SWOT was studied from several perspectives, that is, its function and efficiency were examined in hospitals provided with medical services in Mazandaran. Also, the significance of each factor relevant to function and applicability was determined.
The conducted research was a descriptive type carried out among 209 hospital administrators. Meanwhile, sample volume based on Krejcie & Morgan tables was 135 subjects selected randomly. A two-part four angular questionnaire with a reliability coefficient of 0.84 was used for data collection. Descriptive and inferential statistics methods (ANOVA and DUNKEN) were applied for analysis.

 
Keyword(s): STRATEGIC PLAN, SWOT, PERFORMANCE THE MANAGERS
 
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