Paper Information

Journal:   GEOGRAPHY AND DEVELOPMENT   WINTER 2011 , Volume 8 , Number 20; Page(s) 5 To 20.
 
Paper: 

IDENTIFYING AND RANKING EFFECTIVE FACTORS ON THE ADOPTION OF SERVICES FROM RURAL COMMUNICATIONS AND INFORMATION TECHNOLOGY (ICT) OFFICES

 
 
Author(s):  YAGHOUBI N.M., DANAEIFARD H., SHAKERI R.
 
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Abstract: 

Digital gap in rural areas is one of the important development challenges in the third millennium. Now, a lot of developing countries are seeking to benefit from communication and information technologies to reduce and finally remove the digital gap.
Providing services by the use of communication and information technologies to the villagers is one of the strategies which are also being put in the work order of the people involved in rural development of the country to reduce and eliminate the digital gap.
It is noteworthy that, presentation of technology is the necessary but not sufficient condition for the use and application of technology. Once the target technology being accepted by the users, the financings performed in the field of technology will have the required productivity. With respect to the importance of this issue, in this study, firstly the effective factors in the acceptance of the services for rural communication and technology information offices in thirteen factors have been identified and then have been reviewed by descriptive-survey approach. The main tool for the present research is questionnaire and statistical society of this research are academic experts and professionals of technology information in governmental organizations involved in rural affairs of Sistan and Baluchestan, which have been selected by random sampling method. Data analysis and review have been conducted by the method of comparing the average of factors by “t “test method and the use of “Spss” software, version 11.5 to study and review the equality of the effects of the under study factors by the use of single factor within case variance analysis and ranking effective factors by TOPSIS technique (one of multi attributes decision making technologies).
The researches show that all the studied factors in this research, are effective on the acceptance of the services of rural communication and information technology but the findings show that the effect of each effective factor on acceptance of the services of rural communication and information technology by the villagers are not equal, Therefore ranking the factors and their influential amount and priority have been determined.

 
Keyword(s): RURAL ICT OFFICES, DIGITAL GAP, TECHNOLOGY ACCEPTANCE MODELS, MULTI ATTRIBUTE DECISION MAKING, TOPSIS TECHNIQUE
 
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