Paper Information

Journal:   INTERNATIONAL JOURNAL OF INDUSTRIAL ENGINEERING AND PRODUCTION MANAGEMENT (IJIE) (INTERNATIONAL JOURNAL OF ENGINEERING SCIENCE) (PERSIAN)   WINTER 2007 , Volume 17 , Number 6; Page(s) 23 To 35.
 
Paper: 

ACTION RESEARCH IN THE APPLICATION OF QFD FOR QUALITY IMPROVEMENT IN T.V. INDUSTRY

 
 
Author(s):  FALAHZADEH MOHSEN, ZEGORDI S.H.A.D.
 
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Abstract: 

esigning of the produced televisions in Iran have mainly been originated from foreign countries, but what is important is that we should take Iranian consumer's needs into consideration, since it plays a critical role in the conditions of current competitive market. Making copies from foreign products without attention to their conformity with the characteristics and needs of Iranian consumers oblige the consumers to be satisfied with low quality products. As quality means customer satisfaction and it is ultimately judged by him, in this research we have used QFD method (that deals with identification of the customers, their needs and how to meet them) to determine criteria for the product selection in accordance with Iranian needs.
In T.V. industry, this research has been done by the Action Research to identify the implementation problems of QFD and its defects and finding ways for overcoming or adjustment of the existed difficulties. In this research by QFD method, customer's criteria will be translated to producer's ones and the obtained results from actions are taken indicating improvement of the practice under study.

 
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References: 
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