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Paper Information

Journal:   EQTESAD-E KESHAVARZI VA TOWSE'E   SPRING 2007 , Volume 15 , Number 57 (SPECIAL EDITION AGRICULTURAL MARKETS); Page(s) 81 To 103.
 
Paper: 

THE STUDY OF MARKETING CHANNEL AND THE EFFECTIVE FACTORS ON POTATO MARKETING MARGIN IN IRAN

 
 
Author(s):  BEYKZADEH S.*, CHIZARI A.H.
 
* TARBIAT MODARRES UNIVERSITY, TEHRAN
 
Abstract: 

Because of our significant topographical condition, climate and suitable soil, our country is one of the most potential potato-regions in West East. But because of having a lot of problems, not all its potentials can be used effectively.
One of the major problems of the agricultural product market in our country is deep disparity between farm price (money that is received by producer) and price that is paid by consumer, (despite of insufficient marketing services), in other words a high margin in marketing in Iran.
This research introduces the marketing channel and studies the effective factors on potato marketing margin by using the software E-views and Microfit, using an econometric model and the analysis conclusions. The projection was based on data time trend of 1982- 2001.
Results of this research show that production, exporting, and transportation expenditure indexes are considered to be the effective and important factors in potato marketing margin. Problems encountered in potato marketing can be derived from the characteristics of potato" production (small scale of planting area), characteristics of crops (bulkiness perish ability), the nature of supply (seasonality), peculiarities of the potato marketing system (poor information flows, the prevalence of market activities with different financial capacity,...), instability and fluctuation of price, lack of qualitative standards, sorting, grading, packaging and etc.

 
Keyword(s): POTATO, MARKETING CHANNEL, MARKETING MARGIN
 
 
References: 
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Citations: 
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APA: Copy

BEYKZADEH, S., & CHIZARI, A. (2007). THE STUDY OF MARKETING CHANNEL AND THE EFFECTIVE FACTORS ON POTATO MARKETING MARGIN IN IRAN. EQTESAD-E KESHAVARZI VA TOWSE'E, 15(57 (SPECIAL EDITION AGRICULTURAL MARKETS)), 81-103. https://www.sid.ir/en/journal/ViewPaper.aspx?id=104071



Vancouver: Copy

BEYKZADEH S., CHIZARI A.H.. THE STUDY OF MARKETING CHANNEL AND THE EFFECTIVE FACTORS ON POTATO MARKETING MARGIN IN IRAN. EQTESAD-E KESHAVARZI VA TOWSE'E. 2007 [cited 2021July29];15(57 (SPECIAL EDITION AGRICULTURAL MARKETS)):81-103. Available from: https://www.sid.ir/en/journal/ViewPaper.aspx?id=104071



IEEE: Copy

BEYKZADEH, S., CHIZARI, A., 2007. THE STUDY OF MARKETING CHANNEL AND THE EFFECTIVE FACTORS ON POTATO MARKETING MARGIN IN IRAN. EQTESAD-E KESHAVARZI VA TOWSE'E, [online] 15(57 (SPECIAL EDITION AGRICULTURAL MARKETS)), pp.81-103. Available: https://www.sid.ir/en/journal/ViewPaper.aspx?id=104071.



 
 
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