Paper Information

Journal:   ROOSTA VA TOWSE' E   SPRING 2007 , Volume 10 , Number 1; Page(s) 177 To 216.
 
Paper: 

RURAL PEOPLE ACCESS TO PRESS MEDIA AND ITS CONTRIBUTION TO RURAL DEVELOPMENT

 
 
Author(s):  SAM ARAM E.A.*
 
* 
 
Abstract: 

Most rural development experts only considered economic growth in their definition of development, up to several decades ago. According to this definition, the presence of capital and technology is assumed to be sufficient for development of rural societies. On the other hand, active media including newspapers in rural areas are among important factors contributing to cultural development in these areas. Three factors have the most important role in the level of rural people access to press media: level of literacy, type of occupation, and degree of connection and linkage to city; in this way development ground will be provided in rural areas.

 
Keyword(s): MASS MEDIA, RURAL COMMUNICATIONS, VILLAGERS, RURAL DEVELOPMENT
 
References: 
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