Paper Information

Journal:   QUARTERLY JOURNAL OF SOCIAL SCIENCES   SPRING 2006 , Volume - , Number 33; Page(s) 155 To 188.
 
Paper:  THE PATHOLOGY OF DOMINANT DISCOURSE IN COMMERCIAL ADVERTISING
 
Author(s):  BAHRAMI KOMEYL N.*
 
* 
 
Abstract: 

In this article I used Foucault's theory of discourse to study commercial advertising before and after the Iranian revolution in 1979. By investigating laws and regulations of commercial advertising and socio-political conditions that govern it, we distinguished two types of discourses that governed advertising industry in Iran. The first was Information-security discourse before the revolution; and the second was the ideological discourse after revolution.

 
Keyword(s): COMMERCIAL ADVERTISING, ADVERTISING DISCOURSE, THE IRANIAN REVOLUTION
 
References: 
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