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Journal:   JOURNAL OF MARKETING MANAGEMENT   winter 2017 , Volume 10 , Number 33 ; Page(s) 65 To 73.
 
Paper: 

Effective Factors On Healthy Food Consumption Among Students (Ilam University And Ilam University Of Medical Sciences

 
 
Author(s):  Pourjamshidi Hadis*, Mohamadizalani Azadeh, Mahdizadeh Hossein, Motamedinia Zohreh
 
* Ilam University, Ilam, Iran
 
Abstract: 
Backgrounds and Objectives: This study aims to identify factors affecting the consumption of healthy food survey among students of ilam. Methods: The statistical population was the students of ilam, out of which a sample of 170 individuals were randomly, selected using multistage random cluster sampling. The data collection tool used in the study was a questionnaire designed by the researcher. Confirmatory factor analysis (CFA) was used to assess the reliability of the questionnaire’ s variables. We attempted to develop a reliable model using structural equation modeling to explore factors affecting the consumption of health food in ilam University. Results: The results of this survey indicated that “ health orientation” “ Subjective norms” , ” access, directly and “ Self-Regulatory” , “ Knowledge of the product” , “ Product Features” indirectly, are associated with the consumption of health food. Conclusion: The young population is the most important nutritional food addictions and attention to the important challenges that the campus last opportunity for health education and nutritional class provides a range of students makes. Common pattern healthy food and take action to improve the most effective strategy to promote healthy lifestyles in society.
 
Keyword(s): health food,health orientation,students ilam,structural equation modeling
 
 
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APA: Copy

Pourjamshidi, H., & mohamadizalani, A., & MAHDIZADEH, H., & Motamedinia, Z. (2017). Effective Factors on Healthy Food Consumption among Students (Ilam University and Ilam University of Medical Sciences. JOURNAL OF MARKETING MANAGEMENT, 10(33 ), 65-73. https://www.sid.ir/en/journal/ViewPaper.aspx?id=665928



Vancouver: Copy

Pourjamshidi Hadis, mohamadizalani Azadeh, MAHDIZADEH HOSSEIN, Motamedinia Zohreh. Effective Factors on Healthy Food Consumption among Students (Ilam University and Ilam University of Medical Sciences. JOURNAL OF MARKETING MANAGEMENT. 2017 [cited 2022August09];10(33 ):65-73. Available from: https://www.sid.ir/en/journal/ViewPaper.aspx?id=665928



IEEE: Copy

Pourjamshidi, H., mohamadizalani, A., MAHDIZADEH, H., Motamedinia, Z., 2017. Effective Factors on Healthy Food Consumption among Students (Ilam University and Ilam University of Medical Sciences. JOURNAL OF MARKETING MANAGEMENT, [online] 10(33 ), pp.65-73. Available: https://www.sid.ir/en/journal/ViewPaper.aspx?id=665928.



 
 
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