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Journal:   IRANIAN JOURNAL OF MANAGEMENT STUDIES   SPRING 2018 , Volume 11 , Number 2 ; Page(s) 271 To 305.
 
Paper: 

Dynamic Competitive Supply Chain Network Design With Price Dependent Demand And Huff Utility Function

 
 
Author(s):  Fahimi Kaveh, Seyedhoseini Seyed Mohamad*, Makui Ahmad
 
* DEPARTMENT OF INDUSTRIAL ENGINEERING, IRAN UNIVERSITY OF SCIENCE AND TECHNOLOGY, TERHAN, IRAN
 
Abstract: 
This paper develops a two-stage model to consider a franchise/franchisee environment in which supply chains are simultaneously entering the untapped market to produce either identical or highly substitutable products and give franchise to franchisees. Customer demand is elastic, price dependent and customer utility function is based on Huff gravity rule model. The supply chains, in the first stage, shape their networks and set the market prices based on dynamic games. The franchisees, in the second stage, specify their attractiveness levels and set the locations of their retailers in simultaneous games. Possibility theory was also applied to cope with uncertainty. Finally, we applied our model to a real world problem, discussed the results, conducted some sensitivity analyses, and gained some managerial insights.
 
Keyword(s): BI-LEVEL PROGRAMMING, SIMULTANEOUS GAMES, NASH EQUILIBRIUM, DYNAMIC COMPETITIVE SUPPLY CHAIN NETWORK DESIGN, WILSON ALGORITHM
 
 
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APA: Copy

FAHIMI, K., & SEYEDHOSEINI, S., & MAKUI, A. (2018). DYNAMIC COMPETITIVE SUPPLY CHAIN NETWORK DESIGN WITH PRICE DEPENDENT DEMAND AND HUFF UTILITY FUNCTION. IRANIAN JOURNAL OF MANAGEMENT STUDIES, 11(2 ), 271-305. https://www.sid.ir/en/journal/ViewPaper.aspx?id=607552



Vancouver: Copy

FAHIMI KAVEH, SEYEDHOSEINI SEYED MOHAMAD, MAKUI AHMAD. DYNAMIC COMPETITIVE SUPPLY CHAIN NETWORK DESIGN WITH PRICE DEPENDENT DEMAND AND HUFF UTILITY FUNCTION. IRANIAN JOURNAL OF MANAGEMENT STUDIES. 2018 [cited 2022May22];11(2 ):271-305. Available from: https://www.sid.ir/en/journal/ViewPaper.aspx?id=607552



IEEE: Copy

FAHIMI, K., SEYEDHOSEINI, S., MAKUI, A., 2018. DYNAMIC COMPETITIVE SUPPLY CHAIN NETWORK DESIGN WITH PRICE DEPENDENT DEMAND AND HUFF UTILITY FUNCTION. IRANIAN JOURNAL OF MANAGEMENT STUDIES, [online] 11(2 ), pp.271-305. Available: https://www.sid.ir/en/journal/ViewPaper.aspx?id=607552.



 
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