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Paper Information

Journal:   THE FINANCIAL ACCOUNTING AND AUDITING RESEARCHES   SEPTEMBER 2018 , Volume 10 , Number 38 ; Page(s) 31 To 46.
 
Paper: 

INVESTIGATING AUDITORS VIEW ON MARKETING ACTIVITY

 
 
Author(s):  SHOJA NAFISEH, BANIMAHD BAHMAN*, VAKILIFARD HAMIDREZA
 
* DEPARTMENT OF ACCOUNTING, TEHRAN SCIENCE AND RESEARCH BRANCH, ISLAMIC AZAD UNIVERSITY, TEHRAN, IRAN
 
Abstract: 
This study investigate the view of auditors about auditing and marketing activity in 193 audit staffs who work in audit organization and private audit firms. The main objective of this paper is to recognize the level of auditor' s intention for marketing activity. Research method is descriptive and its instrument is questionnaire. Hypothesis testing has conducted by correlation method and multivariate regression. Research results show that auditor's intention for marketing activity is belong to importance of marketing activity, importance of auditing activity, acceptance of auditing activity and auditor rank.
 
Keyword(s): AUDITING ACTIVITY, MARKETING ACTIVITY AND AUDIT PROFESSION
 
 
References: 
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Citations: 
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+ Click to Cite.
APA: Copy

SHOJA, N., & BANIMAHD, B., & VAKILIFARD, H. (2018). INVESTIGATING AUDITORS VIEW ON MARKETING ACTIVITY. THE FINANCIAL ACCOUNTING AND AUDITING RESEARCHES, 10(38 ), 31-46. https://www.sid.ir/en/journal/ViewPaper.aspx?id=599289



Vancouver: Copy

SHOJA NAFISEH, BANIMAHD BAHMAN, VAKILIFARD HAMIDREZA. INVESTIGATING AUDITORS VIEW ON MARKETING ACTIVITY. THE FINANCIAL ACCOUNTING AND AUDITING RESEARCHES. 2018 [cited 2021December05];10(38 ):31-46. Available from: https://www.sid.ir/en/journal/ViewPaper.aspx?id=599289



IEEE: Copy

SHOJA, N., BANIMAHD, B., VAKILIFARD, H., 2018. INVESTIGATING AUDITORS VIEW ON MARKETING ACTIVITY. THE FINANCIAL ACCOUNTING AND AUDITING RESEARCHES, [online] 10(38 ), pp.31-46. Available: https://www.sid.ir/en/journal/ViewPaper.aspx?id=599289.



 
 
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