Paper Information

Journal:   URBAN MANAGEMENT STUDIES   WINTER 2014 , Volume 5 , Number 16; Page(s) 97 To 107.
 
Paper: 

THE ROLE OF ESTABLISHING E-GOVERNMENT ON EFFICIENCY OF INSURANCE COMPA MODABERI NIES (CASE STUDY, IRAN INSURANCE COMPANY)

 
 
Author(s):  SADEGH NASTARAN*, SADJADY SEYED ABDOLLAH
 
* SCIENCE AND RESEARCH OF ISLAMIC AZAD UNIVERSITY OF TEHRAN
 
Abstract: 

Purpose and aim: In this article, the role of deploying electronic government in efficiency of insurance company is reviewed. The most important issue which is tracking is that whether or not the electronic government deployment has the role on insurance company; Is the electronic government deployment has a role in customer satisfaction, quick and accurate transforming information and reduction of cost in insurance company.
The method of the research: For this research, one main assumption and three secondary assumption, using Field Method and survey techniques is being investigated. In this article, with using the components of strategic stakeholders in Organization efficiency model, proper indicator for evaluating the deployment of electronic organization in efficiency of insurance company is defined and depend of that two questioner is provided. The questioner is filled by managers and operational employees of Iran insurance company and their customers.
Results: from customers overview, applying electronic government result in improvement of satisfaction level of customers. Furthermore, managers and employees of insurance company believe that electronic organization has a role in quick and accurate transforming information and reduction of insurance company cost.
Conclusion: electronic government deployment results in improving traditional approach of transforming information, increasing the speed of service delivery, improving after sale services with low cost, improving insurance services informing, defining new services, increasing reliability level in reviewing requests and services presenting, facility in insurance services purchase, facility in communicating with customers and therefore increasing in market stock, increase in pure income of the insurance company, reduction of distribution cost and sales and marketing and other operational cost. Also, convenient inter organization communication, facility in earn and pay money in higher accuracy and speed, quick accessibility in statistics and precise reports.
Finally, in this competitive environment and with increasing in insurance company, using and developing electronic organization services for insurance company is undeniable.

 
Keyword(s): ELECTRONIC GOVERNMENT, EFFICIENCY, INSURANCE COMPANY, IRAN INSURANCE
 
References: 
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  Persian Abstract Yearly Visit 103
 
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