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Journal:   QUANTITATIVE RESEARCHES IN MANAGEMENT   SUMMER 2012 , Volume 3 , Number 2; Page(s) 1 To 24.
 
Paper: 

Relationship Between Promotion Mix And Sales Amount Of Foreign Tv-Sets In Iran (Case Study: Sony And Samsung Led)

 
 
Author(s):  Nouraei Mahmoud, Hesami Hamidreza
 
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Abstract: 
Energy consumption has been an important issue in consumer behavior in selecting and buying products in recent decades. TV manufacture are doing their best to improve their technologies in order to persuade and promote customers in more usage of their products and increase their market share. LED is the latest technology of TV-sets. This TVs have less energy consumption comparing to LCD. This research has studies the Relationship between promotion mix and sales amount of foreign TV-sets in Iran Sony and Samsung LED. Relationship and effect of five promotion and advertising tool were studied according to Katler model and they were rakked according to Fridman test. Results show that advertisement has positive relationship with the sales of LED TVs. Rank of promotion mix elements is as the following priority: promotion, direct sales, public relation, advertisement and direct marketing. In Sumsong company, promotion, direct sales, public relation, advertisement and direct marketing had more impacts on the sales but in Sony, public relation, direct sales, promotion, advertisement and direct marketing had more impacts on the sales. Totally, this research shows that Somsung company has sensible difference with Sony company in the usage of advertisement in its marketing mix.
 
Keyword(s): MARKETING, MARKETING MIX, PROMOTION MIX
 
 
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APA: Copy

NOURAEI, M., & HESAMI, H. (2012). RELATIONSHIP BETWEEN PROMOTION MIX AND SALES AMOUNT OF FOREIGN TV-SETS IN IRAN (CASE STUDY: SONY AND SAMSUNG LED). QUANTITATIVE RESEARCHES IN MANAGEMENT, 3(2), 1-24. https://www.sid.ir/en/journal/ViewPaper.aspx?id=371307



Vancouver: Copy

NOURAEI MAHMOUD, HESAMI HAMIDREZA. RELATIONSHIP BETWEEN PROMOTION MIX AND SALES AMOUNT OF FOREIGN TV-SETS IN IRAN (CASE STUDY: SONY AND SAMSUNG LED). QUANTITATIVE RESEARCHES IN MANAGEMENT. 2012 [cited 2022May25];3(2):1-24. Available from: https://www.sid.ir/en/journal/ViewPaper.aspx?id=371307



IEEE: Copy

NOURAEI, M., HESAMI, H., 2012. RELATIONSHIP BETWEEN PROMOTION MIX AND SALES AMOUNT OF FOREIGN TV-SETS IN IRAN (CASE STUDY: SONY AND SAMSUNG LED). QUANTITATIVE RESEARCHES IN MANAGEMENT, [online] 3(2), pp.1-24. Available: https://www.sid.ir/en/journal/ViewPaper.aspx?id=371307.



 
 
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