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Paper Information

Journal:   SPORT PHYSIOLOGY & MANAGEMENT INVESTIGATIONS   WINTER 2011 , Volume - , Number 4; Page(s) 53 To 60.
 
Paper: 

SURVEYING SATISFACTION EFFECTIVE FACTORS ON PRIVATE WOMEN SPORTS CLUBE

 
 
Author(s):  GOODARZI M.*, RAMEZANI N.
 
* UNIVERSITY OF TEHRAN
 
Abstract: 

This research studies the effective factors on the satisfaction of women in private body building clubs in Tehran. A questionnaire in three parts was designed and after reliability and validity confirmation, 317 were distributed among the clubs. Spearman correlation test was applied to analyze the data. The hypotheses include to study the relation between social – economic status, to pay attention to customer needs and to use modern sports equipment and customer satisfaction. Results show, there is not any significant relation between social- economic status and customer satisfaction (P=10.192). But there is a significant relation between paying attention, (P=0.004) using modern sports equipment (P=0.009) and customer satisfaction. Other result show trainers should pay more attention to customer characteristics. Besid of, customers satisfaction club salary causes more attraction of them and customers tend to register again at that club. According to the results, paying attention to customer needs and using sports equipment are more important than social-economic status of customer. These results can be considered to plan private sports sector.

 
Keyword(s): CUSTOMER ATTRACTION, SATISFACTION, BODY BUILDING CLUBS, SOCIAL – ECONOMIC, MODERN BODY BUILDING EQUIPMENT
 
 
References: 
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Cite:
APA: Copy

GOODARZI, M., & RAMEZANI, N. (2011). SURVEYING SATISFACTION EFFECTIVE FACTORS ON PRIVATE WOMEN SPORTS CLUBE. SPORT PHYSIOLOGY & MANAGEMENT INVESTIGATIONS, -(4), 53-60. https://www.sid.ir/en/journal/ViewPaper.aspx?id=306374



Vancouver: Copy

GOODARZI M., RAMEZANI N.. SURVEYING SATISFACTION EFFECTIVE FACTORS ON PRIVATE WOMEN SPORTS CLUBE. SPORT PHYSIOLOGY & MANAGEMENT INVESTIGATIONS. 2011 [cited 2021April18];-(4):53-60. Available from: https://www.sid.ir/en/journal/ViewPaper.aspx?id=306374



IEEE: Copy

GOODARZI, M., RAMEZANI, N., 2011. SURVEYING SATISFACTION EFFECTIVE FACTORS ON PRIVATE WOMEN SPORTS CLUBE. SPORT PHYSIOLOGY & MANAGEMENT INVESTIGATIONS, [online] -(4), pp.53-60. Available at: <https://www.sid.ir/en/journal/ViewPaper.aspx?id=306374>.



 
 
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