List Of Volumes: 9 Volume(s) Year 2019 Volume 14, Number 42 Volume 13, Number 41 Year 2018 Year 2017 Year 2016 Year 2015 Year 2014 Year 2013 Year 2012 Year 2011
List Of Journal Paper(s): QUARTERLY JOURNAL OF MARKETING MANAGEMENT:winter 2019, Volume 13, Number 41 6 Paper(s) 1 : Review the effect of social media content on purchase intention according to mediating role normative social and informational influence and customer’ s relationship (Novin leather’ s customers through social network of Instagram) Author(s): Feyzi zahra*,Ghafari Ashtiani Peyman Page(s): From 1 To 20 Keyword(s): Social Media,Purchase Intent,Normal Social Influence,Information Social Influence,Customer Relationship Reference(s): (0) Citation(s): (0) 2 : Influence of relationship marketing investment on customer's gratitude and loyalty in retailers (Case Study: Hakopian Chain Store Customers) Author(s): Najafizadeh Naderehsadat*,Tabzar Afsaneh Page(s): From 21 To 32 Keyword(s): Investing in relationship marketing,customer appreciation,behavioral loyalty,perceived benevolence by the client Reference(s): (0) Citation(s): (0) 3 : The Impact of Affiliates on the Special Brand Value of the Iranian Football Clubs Author(s): Ghorbani Asiabar Mojtaba,Naderinasab Mehdi*,Rahchamani Ahmad Page(s): From 33 To 47 Keyword(s): brand equity,associate,brand,club Reference(s): (0) Citation(s): (0) 4 : Investigating the Effects of Marketing Factors on the Development of Date Conversion and Supplementary Industries in Kerman Province Author(s): Baniasadi Neda*,Samari Davoud,Farajollah Hoseini Seyedjamal,Omidi Najafabadi Maryam Page(s): From 49 To 60 Keyword(s): Conversion and Supplementary Industries,Marketing,Packaging,Branding,Pricing,Advertising Reference(s): (0) Citation(s): (0) 5 : Analyzing customers’ perceived risks in electronic tickets of airline companies based on technology acceptance model (Case study: Iran Airline Company) Author(s): Dini Behrooz*,Fakharyan Meysam,Masoomzadeh Abolfazl,Golkaran Samira Page(s): From 61 To 78 Keyword(s): Perceived risk,Perceived usefulness,Perceived ease of use,Purchase intention,Airline company Reference(s): (0) Citation(s): (0) 6 : Using Theory of Trying to Investigating the Adoption of Mobile Banking Author(s): BAHRAMI MOJGAN*,KHANI NASER,Moradi Mogoyi Mohamadreza Page(s): From 79 To 91 Keyword(s): Theory of Trying,Adoption of Mobile Banking,Attitude towards Success,Attitude towards Failure,Attitude towards Learning,Past Experience Reference(s): (0) Citation(s): (0)