List Of Volumes: 11 Volume(s) Year 2020 Year 2019 Year 2018 Volume 9, Number 4 Volume 10, Number 3 Volume 10, Number 2 Volume 10, Number 1 Year 2017 Year 2016 Year 2015 Year 2014 Year 2013 Year 2012 Year 2010 Year 2009
List Of Journal Paper(s): QUARTERLY JOURNAL OF BUSINESS MANAGEMENT (MANAGEMENT KNOWLEDGE):Summer 2018, Volume 10, Number 2 11 Paper(s) 1 : Do Animal Mascots Affect the Reaction of the Customers to the Ads: An Experimental Method Author(s): BAHRAINIZAD MANIJEH*,Alavizadeh Mahdiehsadat,Hashemifard Fariba Page(s): From 253 To 278 Keyword(s): Animal mascots,Attitude toward,Customer response to advertising,Mascot Reference(s): (0) Citation(s): (0) 2 : A Systematic Literature Review on Supply Chain Strategy Author(s): Hashemi Petrudi Seyed Hamid*,SADEGHI MOGHADAM MOHAMMAD REZA,JAFARNEJAD CHAGHOOSHI AHMAD,SAFARI HOSSEIN Page(s): From 279 To 302 Keyword(s): Demand chain,Logistics,Strategy,Supply chain,Systematic literature review Reference(s): (0) Citation(s): (0) 3 : Studying the Effect of Mixed Experiential Marketing on Brand Equity and Brand Image (Case Study: Royal Mattress Brand) Author(s): Hoseinzadeh Reza,Baktash Farzane* Page(s): From 303 To 324 Keyword(s): Brand equity,Brand image,Experiential marketing,Marketing mix Reference(s): (0) Citation(s): (0) 4 : Understanding the Experience of Emotional Purchase of Durable Goods: A Phenomenological Study of Purchasing Home Appliance as Dowry Author(s): Khalili moghadam Maryam,SOLTANI MORTEZA*,yazdani hamidreza,KHANIFAR HOSSEIN Page(s): From 325 To 348 Keyword(s): Consumer behavior,Emotional marketing,Emotional purchasing,Phenomenology,Purchasing experience Reference(s): (0) Citation(s): (0) 5 : Investigating the Effects of Firm Affective Commitment to Loyal Customers on the Customers’ Citizenship Behavior Considering the Mediating Role of Customers’ Affective Commitment to the Firm (Case Study of Mellat Bank Branches in Neishabour City) Author(s): Safehian Jalil,Fakoor Saghiye Amir Mohammad*,KHORAKIAN ALIREZA Page(s): From 371 To 398 Keyword(s): Affective commitment,Citizenship Behavior,Loyal customers,Mellat Bank Reference(s): (0) Citation(s): (0) 6 : Studying the Intermediating Role of Organizational Pride in the Effect of Employer Branding of Distributor Corporations on the Sellers’ Performance (Studied Case: Behpakhsh Corporation) Author(s): ASGARI NASSER* Page(s): From 399 To 420 Keyword(s): Distribution Corporations,Employer Branding,Organizational Pride,Sale Performance,Seller Reference(s): (0) Citation(s): (0) 7 : Introducing a Process-based Model for Strategic Foresight in Iranian Companies Author(s): SHIRVANI NAGHANI MOSLEM,FAZLI SAFAR*,Keshavarz Turk Eynollah Page(s): From 399 To 420 Keyword(s): Foresight,Futures Study,Strategic Foresight,Strategic Planning,Strategic Thinking Reference(s): (0) Citation(s): (0) 8 : The Investigation of the Effective Factors of Process and Extent of Realization Trade Show Goals from the Standpoint of Exhibitors Author(s): ALIPOOR VAHIDEH*,Jalalian Saeed,Ghorbani Ehsan Page(s): From 421 To 440 Keyword(s): Trade show goals,Trade show process,Trade show resources,Trade show Reference(s): (0) Citation(s): (0) 9 : An Investigation of Values: Laddering with Cosmetic Products Consumers Author(s): MORADI SEDIGHEH,MOHAMMADI ESFANDYAR*,Shiri Ghasem Ali,Porashraf Yasanollah Page(s): From 441 To 460 Keyword(s): Attribute,benefit,Cosmetic products,Laddering technique,Meansend chain,Value Reference(s): (0) Citation(s): (0) 10 : Investigation of Managers’ Mental Modeling regarding Strategic Thinking Author(s): Naddafi Tahereh,ABOOYEE ARDAKAN MOHAMMAD*,GHOLIPOOR ARIAN Page(s): From 461 To 486 Keyword(s): Cognitive map,Consensus map,Mental model,Strategic thinking Reference(s): (0) Citation(s): (0) 11 : Investigating the Relationship between Strategic Sensemaking and Business Model Innovation Author(s): Vares Hamed,HEIDARI ALI,Akbari Mehran* Page(s): From 487 To 507 Keyword(s): Business environment dynamism,Business Model Innovation,Strategic sensemaking,Strategy topology,Top management team Reference(s): (0) Citation(s): (0)