List Of Volumes: 13 Volume(s) Year 2022 Year 2021 Year 2020 Year 2019 Year 2018 Volume 9, Number 4 Volume 10, Number 3 Volume 10, Number 2 Volume 10, Number 1 Year 2017 Year 2016 Year 2015 Year 2014 Year 2013 Year 2012 Year 2010 Year 2009
List Of Journal Paper(s): QUARTERLY JOURNAL OF BUSINESS MANAGEMENT:WINTER 2018, Volume 9, Number 4 9 Paper(s) 1 : THE RELATIONSHIPS BETWEEN SALES CULTURE AND CUSTOMERS’ PERCEIVED VALUE AND PERFORMANCE (THE CASE OF EMPLOYEES AND CUSTOMERS OF BANKS AND FINANCIAL INSTITUTIONS IN POLDOKHTAR CITY) Author(s): AHMADI ALVAR ZAHRA*,POUR ASHRAF YASAN ALLAH,TOULABI ZEINAB Page(s): From 689 To 716 Keyword(s): CULTURE, CUSTOMERS’ PERCEIVED VALUE, CUSTOMERS’ PERFORMANCE, SALES CULTURE, VALUE Reference(s): (0) Citation(s): (0) 2 : STRATEGIC ALLIANCE FORMATION FROM THE INSTITUTIONAL THEORY PERSPECTIVE Author(s): HAGHIGHI MOHAMMAD,JALALI SEYED HOSSEIN* Page(s): From 717 To 738 Keyword(s): EDUCATIONAL SYSTEM, INSTITUTIONAL THEORY, LEGAL PROCEDURES, STRATEGIC ALLIANCE, TRUST Reference(s): (0) Citation(s): (0) 3 : THE IMPACT OF ORGANIZATIONAL CULTURE ON MARKETING CAPABILITIES AND PERFORMANCE: EXPLAINING THE MEDIATING ROLE OF EXTROVERTED STRATEGIC ORIENTATIONS Author(s): HAKIMI IMAN* Page(s): From 739 To 762 Keyword(s): BUSINESS PERFORMANCE, DENISON ORGANIZATIONAL CULTURE, MARKET ORIENTATION, MARKETING CAPABILITIES, TECHNOLOGY ORIENTATION Reference(s): (0) Citation(s): (0) 4 : ADVERTISING THROUGH SOCIAL MEDIA TO INFLUENCE THE CUSTOMERS’ WILLINGNESS Author(s): ROSHANDEL ARBATANI TAHER*,MAHMOODZADEH AHAD Page(s): From 763 To 786 Keyword(s): ADVERTISING, GROUNDED THEORY, ONLINE ADVERTISING, PARSIAN BANK, SOCIAL MEDIA Reference(s): (0) Citation(s): (0) 5 : ARCHETYPAL ASSOCIATIONS OF GEOMETRIC SHAPES: LESSONS FOR MARKETING MANAGERS Author(s): TALEBNEJAD ATEFEH,RANJBARIAN BAHRAM*,BIDRAM HAMID,SAMAVATIAN HOSSEIN Page(s): From 787 To 806 Keyword(s): ARCHETYPE, BRAND MEANING, SHAPE, BRAND PERSONALITY, VISUAL IDENTITY Reference(s): (0) Citation(s): (0) 6 : MODEL OF SUCCESSFUL BRANDING IN THE CERAMIC AND TILE INDUSTRY USING GROUNDED THEORY APPROACH Author(s): AZIZI SHAHRYAR*,GHARECHE MANIJEH,BARATI ABOLFAZL Page(s): From 807 To 826 Keyword(s): CERAMIC AND TILE INDUSTRY, CODING, GROUNDED THEORY, PHENOMENON, SUCCESSFUL BRAND Reference(s): (0) Citation(s): (0) 7 : IDENTIFYING AND CLASSIFYING THE FACTORS AFFECTING FAST FOOD STORE SELECTION USING FACTOR ANALYSIS METHOD Author(s): ALAVI SEYED MOSLEM,EBRAHIMI ABOLGHASEM*,POURMOURDINII ELAHE,MASOOUDI NAZANIN Page(s): From 827 To 854 Keyword(s): CLUSTERING, FACTOR ANALYSIS, FAST FOOD CONSUMPTION, FAST FOOD, RESTAURANT FEATURES, FAST FOOD RESTAURANT Reference(s): (0) Citation(s): (0) 8 : DESIGNING A FRAMEWORK TO IMPLEMENT SOCIAL COMMERCE FROM THE PERSPECTIVE OF ORGANIZATIONAL CHANGE CAPACITY Author(s): FALLAH MOHAMMAD REZA*,JAMIPOUR MONA,TAHERI GHAZALE Page(s): From 855 To 876 Keyword(s): CHANGE MANAGEMENT, NETWORK ANALYSIS, ORGANIZATIONAL CHANGE CAPACITY, SOCIAL COMMERCE Reference(s): (0) Citation(s): (0) 9 : THE EFFECT OF BRAND EQUITY AND SOCIAL CAPITAL ON BRAND IMAGE (A STUDY OF SAMAND AUTOMOBILE BRAND) Author(s): MEHRNOSH MINA,TAHMASEBI AGHBELAGHI DARIUSH* Page(s): From 905 To 925 Keyword(s): BRAND EQUITY, BRAND IMAGE, BRAND, DIMENSIONS OF BRAND EQUITY, SOCIAL CAPITAL Reference(s): (0) Citation(s): (0)