List Of Volumes: 8 Volume(s) Year 2019 Year 2018 Year 2017 Volume 6, Number 4 (23) Volume 7, Number 3 (26) Volume 7, Number 2 (25) Volume 7, Number 1 (24) Year 2016 Year 2014 Year 2013 Year 2012 Year 2011
List Of Journal Paper(s): QUARTERLY NEW MARKETING RESEARCH JOURNAL:SPRING 2017, Volume 7, Number 1 (24) 10 Paper(s) 1 : INVESTIGATING THE EFFECT OF CELEBRITY ENDORSEMENTS IN ADVERTISING ON CONSUMER ATTITUDES TOWARD ADVERTISING Author(s): ESMAEILPOUR MAJID,BAHRAINIZADEH MANIZHEH,ZAREI KOOROSH Page(s): From 1 To 21 Keyword(s): CELEBRITY ENDORSER, ATTRACTIVENESS, EXPERTISE, CONGRUENCY WITH PRODUCT, TRUSTWORTHINESS, CONSUMER ATTITUDES TOWARD ADVERTISING Reference(s): (0) Citation(s): (0) 2 : STUDYING THE MEDIATOR ROLE OF RELIGIOUS ORIENTATION ON THE CUSTOMER LOYALTY MODEL Author(s): KARIMI ALAVIJEH MOHAMMAD REZA,RAJABI BEHJAT BEHROUZ,AHMADI MOHAMMAD MEHDI Page(s): From 115 To 129 Keyword(s): LOYALTY, RELIGIOUS ORIENTATION, BRAND CREDIBILITY, PERCEIVED RISK, PERCEIVED QUALITY, TRUSTWORTHINESS Reference(s): (0) Citation(s): (0) 3 : ANALYZING CONSUMER PREFERENCES FOR DOMESTIC OR FOREIGN GOODS BY AGENT-BASED MODELING (CASE STUDY: HOME APPLIANCES) Author(s): BAFANDEH ZENDEH ALIREZA,DANAYE NEMAT ABAD NASSER Page(s): From 131 To 151 Keyword(s): BUYER PREFERENCES, AGENT-BASED MODELING, HOME APPLIANCES, CONSUMER BEHAVIOR, NET LOGO Reference(s): (0) Citation(s): (0) 4 : THE ROLE OF BRAND PERSONALITY IN STIMULATING MOBILE PURCHASE DECISION, CONSIDERING THE INTERVENTION OF BRAND TRUST AND ADVERTISING CONTENT Author(s): KHANIFAR HOSSEIN,DEHGHAN CHACHKAMI MOHADESEH,SOLTANI MORTEZA Page(s): From 153 To 172 Keyword(s): BRAND PERSONALITY, BRAND TRUST, CONSUMER, PURCHASE DECISIONS, ADVERTISING CONTENT Reference(s): (0) Citation(s): (0) 5 : EXAMINING FACTORS AFFECTING ATTITUDE AND POSITIVE WORD OF MOUTH AMONG THE TELEGRAM USERS Author(s): SAEIDNIA HAMID REZA,GHORBANZADEH DAVOUD Page(s): From 173 To 202 Keyword(s): POSITIVE WORD OF MOUTH, TRUST, ATTITUDES, PERCEIVED USEFULNESS, TELEGRAM Reference(s): (0) Citation(s): (0) 6 : DEVELOPMENT OF A STRUCTURAL EQUATION MODEL FOR THE IMPACT OF MARKETING STRATEGIES ALIGNMENT ON FINANCIAL PERFORMANCE (CASE STUDY: ACTIVE MANUFACTURING FIRMS IN THE INDUSTRIAL ESTATES OF AHVAZ CITY) Author(s): BAVARSAD BELGHEYS,NILI AHMADABADI MAJID,BEYRANVAND TAHEREH Page(s): From 23 To 39 Keyword(s): MARKETING STRATEGIES ALIGNMENT, FINANCIAL PERFORMANCE, SUPPLY CHAIN PERFORMANCE, MANUFACTURING FIRMS, STRUCTURAL EQUATION MODEL Reference(s): (0) Citation(s): (0) 7 : STUDYING THE INFLUENCE OF CITIZEN BEHAVIOR INFLUENCE FROM INTERNAL BRAND MANAGEMENT AND MARKETING Author(s): GHAFOURIAN SHAGERDI AMIR,AIBAGHI ISFAHANI SAEED,BEHBOODI OMID Page(s): From 41 To 57 Keyword(s): INTERNAL BRAND MANAGEMENT, INTERNAL MARKETING, CITIZENSHIP BEHAVIOR Reference(s): (0) Citation(s): (0) 8 : THE EFFECT OF TECHNOLOGY COMME RCIALIZATION COMPETENCE ON COMPETITIVE ADVANTAGE: THE MODERATING ROLE OF MARKET ORIENTATION Author(s): SEYED AMIRI NADER,HENDIJANI FARD MORTEZA Page(s): From 59 To 74 Keyword(s): TECHNOLOGY COMMERCIALIZATION COMPETENCE, MARKET ORIENTATION, COMPETITIVE ADVANTAGE, COST ADVANTAGE, DIFFERENTIATION ADVANTAGE Reference(s): (0) Citation(s): (0) 9 : IDENTIFYING THE RELATIONSHIP BETWEEN SOCIABILITY FEATURES OF SELLERS, STORE INTERIOR AND IMPULSE BUYING BEHAVIOR OF CUSTOMERS (CASE STUDY: SHAHRVAND CHAIN STORES IN TEHRAN) Author(s): SHAPOURI LEILA,YAZDANI NASER,GHAZIZADEH MOSTAFA Page(s): From 75 To 92 Keyword(s): IMPULSE BUYING BEHAVIOR, SOCIABILITY FEATURES OF SELLERS, STORE INTERIOR, SITUATIONAL FACTORS Reference(s): (0) Citation(s): (0) 10 : SEGMENTATION OF THE SPECIAL EVENTS 'MARKET BASED ON VISITORS' MOTIVATIONS Author(s): MIRZAEI ROOZBEH,REZAEI NAFISEH Page(s): From 93 To 113 Keyword(s): CULTURAL SPECIAL EVENT, EVENT TOURISM, GOLGHALTAN FESTIVAL, MARKET SEGMENTATION, MOTIVATION Reference(s): (0) Citation(s): (0)