List Of Volumes: 8 Volume(s) Year 2019 Year 2018 Year 2017 Year 2016 Year 2014 Year 2013 Year 2012 Volume 2, Number 3 (6) Volume 2, Number 2 (5) Volume 2, Number 1 (4) Volume 1, Number 3 Year 2011
List Of Journal Paper(s): QUARTERLY NEW MARKETING RESEARCH JOURNAL:FALL 2011-WINTER 2012, Volume 1, Number 3 12 Paper(s) 1 : THE INFLUENCE OF CONSUMERS' INNOVATIVENESS ON THEIR SHOPPING DECISION MAKING STYLES Author(s): AMIRSHAHI MIRAHMAD,HEIDARZADEH KAMBIZ,DABESTANI FATEMEH* Page(s): From 1 To 25 Keyword(s): CONSUMER INNOVATIVENESS, COGNITIVE INNOVATIVENESS, SENSORY INNOVATIVENESS, SHOPPING DECISION MAKING STYLE, CSI Reference(s): (0) Citation(s): (0) 2 : COUNTRY OF ORIGIN IMAGE AND BRAND EQUITY FORMATION OF ELECTRONIC GOODS Author(s): MORADI HADI*,ZAREI AZIM Page(s): From 109 To 128 Keyword(s): CONSUMER BEHAVIOR, BRAND EQUITY, COUNTRY OF ORIGIN IMAGE, PRODUCT RELATED CONSUMER INTELLECTUAL INVOLVEMENT Reference(s): (0) Citation(s): (0) 3 : EXPLAINING THE RELATIONSHIP BETWEEN POSITIVE BEHAVIORAL OUTCOMES OF EMPLOYEES AND CUSTOMERS OF SELECTED BANKS Author(s): SEYED JAVADAIN SEYED REZA,BARARI MOJTABA*,ALAHYARI ASHKAN Page(s): From 129 To 144 Keyword(s): RELATIONAL BENEFITS, RELATIONSHIP QUALITY, WORD OF MOUTH, BANK INDUSTRY Reference(s): (0) Citation(s): (0) 4 : MODEL OF IMPROVING CUSTOMER LOYALTY IN ELECTRONIC STORES Author(s): ATAFAR ALI,MANSOORI HOSSEIN Page(s): From 145 To 163 Keyword(s): LOYALTY, E-LOYALTY, INTERNET CUSTOMERS, ELECTRONIC STORES Reference(s): (0) Citation(s): (0) 5 : NETWORK ANALYSIS OF STRATEGIC MARKETING ACTIONS AND QUALITY FUNCTION DEPLOYMENT Author(s): DANESHIAN FATEMEH*,OWLIA MOHAMMAD SALEH,RANJBARIAN BAHRAM Page(s): From 165 To 192 Keyword(s): KANO MODEL, STRATEGIC MARKETING MANAGEMENT, QUALITY FUNCTION DEPLOYMENT, MACHINE CARPET, ANALYTICAL NETWORK PROCESS Reference(s): (0) Citation(s): (0) 6 : EVALUATION AND ANALYSIS OF THE STRATEGIES OF FOOD PRODUCTS ENTRY TO FOREIGN MARKETS Author(s): REZVANI HAMIDREZA,GOLALIZADEH FATEMEH Page(s): From 193 To 217 Keyword(s): INTERNATIONAL STRATEGY, INTERNATIONAL MARKETING, STRATEGIC REFERENCE POINTS (SRPS), FOCUS, CONTROL ORIENTATION Reference(s): (0) Citation(s): (0) 7 : TENDENCY TO MESSAGE DELIVERY IN INTERNET VIRAL MARKETING Author(s): GHAZIZADEH MOSTAFA,SARDARI AHMAD,SHOJAEI SEYED REZA,SAMEEZADEH MEHDI Page(s): From 219 To 236 Keyword(s): VIRAL MARKETING, ATTITUDE TOWARD THE MESSAGE, INTENTION TO FORWARD MESSAGE, COMMERCIAL INTENTION, ATTRACTIVENESS, MEDIA RICHNESS Reference(s): (0) Citation(s): (0) 8 : INTERACTION OF EMPLOYEE LOYALTY AND CUSTOMER LOYALTY IN THE SERVICE INDUSTRY Author(s): GHARACHEH MANIJEH,DABOOEIAN MONIREH Page(s): From 27 To 45 Keyword(s): EMPLOYEE LOYALTY, SERVICE QUALITY, CUSTOMER SATISFACTION, CUSTOMER LOYALTY Reference(s): (0) Citation(s): (0) 9 : STRATEGIC ORIENTATION AND ORDER OF MARKET ENTRY OF FOOD FIRMS Author(s): GHOLAMZADEH RASOUL*,GHANAVATI MEHDI Page(s): From 47 To 62 Keyword(s): ORDER OF MARKET ENTRY, STRATEGIC ORIENTATION, COST LEADERSHIP, MARKETING DIFFERENTIATION, INNOVATION DIFFERENTIATION Reference(s): (0) Citation(s): (0) 10 : SERVICE BRAND EQUITY AND CUSTOMERS BUYING BEHAVIOR Author(s): SHAH HOSSEINI MOHAMMAD ALI,EKHLASI AMIR,RAHMANI KAMAL Page(s): From 63 To 77 Keyword(s): SERVICE BRAND EQUITY, CUSTOMER BUYING BEHAVIOR, PERCEPTION, LOYALTY, INTERNAL REACTION, SERVICES MARKETING MIX, ANSAR BANK Reference(s): (0) Citation(s): (0) 11 : INVESTIGATING THE INFLUENCE OF PERCEIVED VALUE ON USERS' ATTITUDES TOWARD INTERNET ADVERTISEMENTS Author(s): KAFFASHPOUR AZAR*,RAHIMNIA FARIBORZ,NABIZADEH TAHEREH Page(s): From 79 To 98 Keyword(s): PERCEIVED VALUE, ATTITUDE, GENDER, AWARENESS, ENTERTAINMENT, INTERNET ADVERTISEMENTS Reference(s): (0) Citation(s): (0) 12 : REVIEW AND IDENTIFICATION OF CRITICAL SUCCESS FACTORS IN ADOPTION OF MOBILE BANKING BY CUSTOMERS Author(s): HASHEMIAN MOJDEH*,ISAAI MOHAMMAD TAGHI Page(s): From 99 To 107 Keyword(s): E-BANKING, MOBILE BANKING, ADOPTION, SATISFACTION, LOYALTY Reference(s): (0) Citation(s): (0)