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Paper Information

Journal:   MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES)   SUMMER 2012 , Volume 16 , Number 2 (75); Page(s) 167 To 188.
 
Paper: 

THE ASSESSMENT STRATEGIC MODEL USING THE TECHNIQUES OF FUZZY ANALYSIS NETWORK PROCESS AND FUZZY DATA ENVELOPMENT ANALYSIS BASED ON BALANCED SCORE CARD APPROACH

 
 
Author(s):  MIRFAKHRADDINY SEYED HEYDAR*, TAHARI MEHRJARDI MOHAMMAD HOSSEIN, MIRGHAFOORI SEYED HABIB ALLAH
 
* DEPARTMENT OF ECONOMICS, MANAGEMENT AND ACCOUNTING, YAZD UNIVERSITY, YAZD, IRAN
 
Abstract: 

Today, managers in all organizations call for optimum use of existing facilities and capacity in different sectors. Therefore, having a model to evaluate the performance seems very necessary and reasonable. The purpose of this study is to provide a hybrid model of the fuzzy network analysis, balanced score card and fuzzy data envelopment analysis for performance evaluation of the branch offices of Yazd Cooperative in order to identifying efficient and inefficient branches, developing appropriate strategies to improve the performance of inefficient branches and further strengthening of efficient branches. This study used balanced scorecard model to extract the assessment criteria, fuzzy analysis network process technique to estimate fuzzy relative importance of each indicator under a single perspective, and fuzzy data envelopment analysis to evaluate the performance of branches. Financial perspective was evaluated as the most important dimention, and Yazd and Ardakan branches were identified as the highest efficient branches in performance level.

 
Keyword(s): PERFORMANCE EVALUATION, BALANCED SCORE CARD, FUZZY DATA ENVELOPMENT ANALYSIS, FUZZY NETWORK ANALYSIS PROCESS, COOPERATIVE OFFICES OF YAZD
 
References: 
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