Click for new scientific resources and news about Corona[COVID-19]

Paper Information

Journal:   ORGANIZATIONAL CULTURE MANAGEMENT   SPRING-SUMMER 2010 , Volume 8 , Number 21; Page(s) 5 To 32.
 
Paper: 

ISLAMIC VALUES IN MARKETING MIX DECISIONS

 
 
Author(s):  SANOUBAR NASER, MOTAFAKER AZAD MOHAMAD ALI, RAZI NASRIN
 
* 
 
Abstract: 
Business and its main functions such as marketing has value regulations in Islamic economy. The main purpose of this paper is the indicatation of Islamic values in marketing mix decisions. To achieve this purpose, the Islamic values in marketing mix decisions include product, price, promotion and place decisions emanated from Quran and documented practices of the holy Prophet (peace be upon him) and A'immah to identifiy these values in all Islamic countries businesses that are used in marketing decisions. In this research first, we investigated the system of Islamic values and then marketing mix decisions are investigated in this framework.
 
Keyword(s): ISLAMIC VALUES, PRODUCT, PRICE, PROMOTION, PLACE
 
References: 
  • ندارد
 
  Persian Abstract Yearly Visit 71
 
Latest on Blog
Enter SID Blog