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Paper Information

Journal:   JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR)   MARCH 2011 , Volume 7 , Number 20; Page(s) 9 To 26.
 
Paper: 

DESIGNING OF ANALYTICAL INTEGRATED MARKETING COMMUNICATION OF PROMOTION MIX FOR TOURIST ATTRACTION FOR TOURIST AREA OF TANGE WASHI IN FIROOZKUH CITY

 
 
Author(s):  HOSEINI KIA S.T.*
 
* ISLAMIC AZAD UNIVERSITY OF IRAN, FIROOZKUH BRANCH
 
Abstract: 

In this article the results of the above Mentioned title are presented. By designing some research questions and five hypothesizes we plotted a questionnaire for studying the relations of integrated marketing communication variables. Five hypothesizes were confirmed including the effect of advertisement(91.11), public relation(87.92), sale promotion( 82.24), personal selling(76.56), and direct marketing (64.19) affect on tourist attraction of Tange Washi and Washi Fall. Based on the importance of hypothesizes and their variables, the final analytical model of integrated marketing communication was designed.

 
Keyword(s): INTEGRATED MARKETING COMMUNICATION MODEL, PROMOTION MIX, TOURIST ATTRACTION
 
References: 
  • ندارد
 
  Persian Abstract Yearly Visit 61
 
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