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Paper Information

Journal:   IRANIAN JOURNAL OF TRADE STUDIES (IJTS)   SPRING 2008 , Volume 12 , Number 46; Page(s) 1 To 36.
 
Paper: 

DESIGNING A MODEL FOR CORPORATE COMPETITIVENESS MEASUREMENT THROUGH STRUCTURAL EQUATION MODEL: CASE STUDY – IRAN'S NATIONAL PETROCHEMICAL COMPANY

 
 
Author(s):  MEHREGAN M.R., ASGHARIZADEH E.A., SAFARI H.
 
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Abstract: 

Nowadays, one of the biggest problems of national industries, is the lack of competitiveness. Some of the experts in this field believe that national competitiveness has close relation with corporate competitiveness. Thus, in this paper, we're going to design a model for measuring corporate competitiveness. With regard to this model, a corporate can gain current approach and position and forecast the future one. Iran's National Petrochemical Company (INPC) has been selected for this survey for different reasons. This Company in Iran not only is as a company, but also is as an industry. Also it had been in internal and external markets actively. For designing this model, firstly literature of this field has been reviewed that caused to exploitation of different theories, models, frameworks, and approaches of national and corporate competitiveness. According to this literature review, main approaches of corporate competitiveness that were used in the proposed model are systematic, resource based, market based, and asset-process-performance approach. With respect to these approaches, the proposed model has three components: corporate resource, position of corporate in market, and the ability of creation and innovation. This model is confirmed through factor analysis and structural equation model. As a result of this research, INPC competitiveness has the corporate resource approach. It suggested INPC must shift to the mixture of corporate resource approach and ability of creation and innovation approach.

 
Keyword(s): COMPETITIVENESS, CORPORATE, INPC, STRUCTURAL EQUATION MODEL, FACTOR ANALYSIS
 
References: 
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